What Generation Z Expects from Architecture: Real Connection, Purpose, and Meaningful Aesthetics

If you still believe that designing a beautiful home or a functional office is enough to attract younger audiences, it’s time to rethink your approach. Generation Z, born between 1997 and 2012, is setting new standards for the market, and that includes architecture and interior design. They grew up connected, informed, and, above all, questioning. They’re not buying façades: they want essence.

Architecture with Purpose, or Nothing at All

For Gen Z, an architectural project must have impact. Sustainability is no longer a bonus—it’s a basic requirement. Carbon reduction, material reuse, passive climate solutions—this is the new baseline. And it’s not enough to just install a green roof and post it on Instagram—they’ll check if the company or architecture firm truly lives what it preaches.

Aesthetics, Yes—but with Meaning

Minimalism just for the trend? That’s out. Aesthetic choices now need to convey identity, culture, and history. A Pinterest-perfect loft might get a like, but what really resonates is a space that evokes emotion and tells a story. Design must represent those who inhabit the space, and personalization has become the rule.

Experience Is Everything—And It Starts with the Design

Gen Z values sensations. They want to walk into a space and feel something—be it comfort, surprise, connection to nature, or even provocation. That’s why the use of textures, smart lighting, biophilia, and even architected scents (yes, that’s a thing) is gaining traction. A space must be sensorial—and if possible, Instagrammable—but without feeling forced.

Digital Is Not a Bonus—It’s Their Native Language

Augmented reality in the project presentation process? Check. 3D tour before the first brick is laid? Mandatory. QR codes on the wall explaining the design concept? Why not? Technology is part of the journey and should be integrated from conception to final delivery.

Transparency and Inclusion in Communication

Firms that want to connect with this generation need to turn on the camera and show the behind-the-scenes: who are the professionals behind the project? How were the materials selected? Who are the suppliers? Gen Z values diversity, representation, and collaborative processes. They want to see women, Black people, LGBTQIAPN+, and Indigenous professionals—not just on Instagram, but leading, creating, and taking center stage.

Architecture as a Tool for Social Transformation

More than sophisticated homes, Gen Z wants to see real solutions for dignified housing, vibrant public spaces, and more human-centered cities. Projects that reclaim urban areas, revitalize marginalized regions, or create community spaces have strong engagement potential with this audience.

A Final Message to Architects, Designers, and Builders:

If your brand, firm, or project is still stuck in the old “luxury for luxury’s sake” model—watch out. Generation Z is entering the market in full force, and they won’t buy what doesn’t represent them. They’re more than just clients—they’re co-creators. And yes, they want beauty. But even more than that, they want truth, impact, and stories that inspire them.

So, is your architecture ready for this new generation?